what is advertising and what is sales promotion. differences. roles of advertising and sales promotion. types of advertising and sales promotion. uses


This course deals with the marketing function in business organizations. It provides a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. Marketing is a key ingredient in meeting the global challenges of business organizations worldwide. In this course you will discover the true nature of marketing and why advertising and sales are merely ingredients of the marketing mix. More specifically, this course provides you with an understanding of marketing concepts to real world situations, and examines the modification of marketing strategy within a changing business environment.

The course covers the principles and functions of distribution management, the roles of marketing channels and physical distribution in the marketing system, the cost implications of management decisions involving distribution. The course aims to crystallize student’s understanding of distribution cost analysis through their involvement in exercises and actual projects in the area of distribution management.

The subject will seek to monitor the students as they prepare their Feasibility Studies for presentation in October.

The course introduces franchising as a method of retail business in which the investor/franchisee makes an investment in the form of a franchise fee in exchange for the right to promote goods, services, and/or processes directly to the public. A franchise usually has a recognizable name or trademark. Franchising involves the integration of independent companies at different levels and in different areas of production and distribution. This integration permits more effective sales and advertising.

 


The course describes the attributes that characterize a project, the five steps of the project management process, and the variables involved in the project management process.