what is advertising and what is sales promotion. differences. roles of advertising and sales promotion. types of advertising and sales promotion. uses
- Teacher: Carlos Dela Rosa
- Teacher: Jerry A. Aguilar
course covers the principles and functions of distribution management, the
roles of marketing channels and physical distribution in the marketing system,
the cost implications of management decisions involving distribution. The
course aims to crystallize studentâ€™s understanding of distribution cost
analysis through their involvement in exercises and actual projects in the area
of distribution management.
- Teacher: Bob James Carreon
The subject will seek to monitor the students as they prepare their Feasibility Studies for presentation in October.
- Teacher: Vic Manabat
The course introduces franchising as a method of retail business in which the investor/franchisee makes an investment in the form of a franchise fee in exchange for the right to promote goods, services, and/or processes directly to the public. A franchise usually has a recognizable name or trademark. Franchising involves the integration of independent companies at different levels and in different areas of production and distribution. This integration permits more effective sales and advertising.
- Teacher: Jose Nestor Guevara II
The course describes the attributes that characterize a project, the five steps of the project management process, and the variables involved in the project management process.